Ifanitshala yobugcisa beSimiway bulinganiselwe, lishishini elahlukileyo, elivelisa into entsha elidibanisa ishishini kwimveliso, iimveliso zefanitshala ezilula, kunye nokuphuhlisa urhwebo lwe-e.I-Simway luphawu lwefashoni kwishishini lefenitshala yasekhaya yaseTshayina.Okwangoku, ukuthengiswa kweMedia yenkampani ikwindawo ephambili kwishishini lasekhaya.Ngo-2020, uConnie Liang wajoyina uSimway njengomyili webrand, eqonda uhambo olutsha lohlobo.Umgangatho sisiseko senkampani, uSimway uhlala ezinikele ekuboneleleni abathengi ngeemveliso ezisemgangathweni, iinkonzo kunye noyilo.Ukusuka kubuchule bobugcisa ukuya kulawulo lweenkcukacha kunye nemveliso, iSimway ilawula ngokungqongqo kwaye inikezela ngeyona ndlela ilungileyo kubathengi.